It looks like Conor McGregors return did the hit company many predicted.
According to a Monday report in the Sports Business Journal (membership required), ESPN+ tape-recorded 1.2 million pay-per-view buys for UFC 257 in Abu Dhabi, which was headlined by Dustin Poiriers second-round TKO success over McGregor in a lightweight rematch. Another 400,000 international buys put the mark at 1.6 million.
Mixed Martial Arts Junkies Mike Bohn reported one day earlier that 1.6 million was the floor for buys.
Per sources, early #UFC 257 numbers are trending at a minimum of 1.6 million buys on ESPN+ pay-per-view.
— Mike Bohn (@MikeBohnMMA) January 24, 2021.
The UFC is not a publicly traded company and does not divulge financials. The early reporting on pay-per-view buys does not mention whether the business needed to issue a considerable number of refunds after reports of widespread issues accessing the live stream by audiences who had actually acquired the occasion.
In either case, if the 1.6 million buys figure stands, this would make UFC 257 among the most top events in company history. UFC 229, including Khabib Numagomedovs win over Conor McGregor, did a reported 2.4 million buys, while UFC 202, with McGregors bulk decision win over Nate Diaz, benefited a reported 1.65 million purchases.
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