No-code– software that lets you achieve tasks that previously required coding abilities– is a significantly hot space, even if the basic premise has actually been promised and not completely realised for several years. Associated with this are business like Airtable, which try to make building relational databases and questioning them as simple as creating a spreadsheet. Now Softr, a startup out of Berlin, wishes to press the no-code principle even more by making it easy to build sites on top of Airtable without the requirement to compose code.
Recently soft released on Product Hunt, today the young business is revealing $2.2 million in seed funding, having formerly been bootstrapped by its 2 Armenian creators, CEO Mariam Hakobyan and CTO Artur Mkrtchyan. Leading the round is Atlantic Labs, along with Philipp Moehring (Tiny.VC) and founders from GitHub, SumUp, Zeitgold, EyeEm and Rows.
Begun in 2019, Softr has actually built a no-code platform to allow anyone to develop websites and web apps based on information housed in Airtable. The concept is to let Airtable do the database grunt work, integrated with Softrs relatively flexible but template-driven technique to website and web app creation.
Softrs Hakobyan discusses that out of the box the startup provides design templates for anything from a simple marketing site to web apps for an e-commerce store, job board, marketplace and more. “Softr utilizes Airtable as the database, as it makes it easy developing and sharing relational databases, without having to learn SQL or scripting.
Image Credits: Softr
To that end, Hakobyan says Softrs magic is that it uses the principle of “pre-built structure blocks” (listings, user accounts, payments etc) and business reasoning to deal with the majority of the heavy lifting on behalf of the website creator. “When using blocks and design templates …, 70% of the work is currently done for the user,” she discusses.
In addition, Softr links to popular services like Stripe, Paypal, Mailchimp, Zapier, Integromat, Hotjar, Google Analytics, Hubspot, Drift and others.
Softr is currently utilized by “numerous thousands of makers and startups”. Examples of applications that consumers have actually built on Softr consist of a language learning school with subscription, a baby-sitters reserving market, and a neighborhood with gated material and online courses.
Armed with capital, Softr plans to broaden its consumer base to non-tech functions of SMBs to help them develop internal tooling, such as staff member directories, product inventories, realty listings etc., and to automate manual processes.
Now Softr, a start-up out of Berlin, wants to press the no-code idea further by making it simple to construct sites on top of Airtable without the need to write code.
Softrs Hakobyan describes that out of the box the startup uses templates for anything from a basic marketing website to web apps for an e-commerce shop, job board, market and more. “Softr uses Airtable as the database, as it makes it simple creating and sharing relational databases, without having to discover SQL or scripting.