According to analytics firm App Annie, Telegrams month-to-month active users increased by 110% — in a 600 million internet user market– and made it the fastest growing social app in the country. WhatsApp was second in the growth list, followed by Instagram and brief video apps MX Takatak and Moj. Both these apps introduced last year following TikToks restriction in the nation.
Fastest growing social app in India 2020This indicates Telegram begins the year with an excellent foothold in India– with more than 115 million active users– and it might only increase as more individuals may turn their back on WhatsApp.
Despite this, WhatsApp still rules the messaging game in India with more than 400 million monthly active users, and itll be a tough task to get anywhere near that figure.
App Annies state of mobile 2021 report suggests that like the rest of the world, Indians spent a lot of time on their phone due to the pandemic– 4.6 hours per day typically as compared to 3.3 hours daily in 2019.
The short video app Snack snuck into third place, before it was banned in November. Despite being booted out of the Play Store and App Store in July, TikTok handled to get the 5th position in downloads.Did you know we have a newsletter all about customer tech?
and you can subscribe to it right here.
Released January 13, 2021– 12:48 UTC.