Nvidia and AMD address the great GPU shortage – The Verge

Nvidias brand-new RTX 3080, 3070, 3060 Ti and 3090 and the AMD RX 6800 and 6800 XT are all exceptionally tough to find, selling out immediately whenever they appear, due to an unbelievable level of demand that makes these GPUs worth many hundreds of dollars more than MSRP. Many older graphics cards are sold out online.
Nvidia tells us that given that launch, its $499-and-up RTX 30-series GPUs have actually sold nearly two times as much as the RTX 20-series did after the same amount of time. (The RTX 30-series is a much bigger upgrade than the previous gen was, mind you– there werent a lot of video games that took advantage of Nvidias ray tracing at the time, and peoples GTX 10-series cards were still holding up simply fine.).
We understood about the expiration of some tariff policies, and in advance worked towards a more versatile supply chain as it relates to AMD.

Update, 8:48 PM ET: Added AMD CEO Lisa Sus thoughts on Trumps tariffs and pricing, thanks to AnandTech.

Once again, its demand, not simply supply constraints, that are keeping graphics cards out of our hands. Nvidia tells us that since launch, its $499-and-up RTX 30-series GPUs have offered practically twice as much as the RTX 20-series did after the very same quantity of time. (The RTX 30-series is a much larger upgrade than the previous gen was, mind you– there werent a lot of video games that made the most of Nvidias ray tracing at the time, and individualss GTX 10-series cards were still holding up simply fine.).
Nvidia does at least seem to think crypto miners arent getting all the cards rather yet, in spite of the sky-high costs weve recently seen for Bitcoin and Ethereum.
” If crypto need begins or if we see a significant amount,” said CFO Colette Kress at a current financier conference, “we can also utilize that opportunity to reboot the CMP item line to deal with ongoing mining need.” CMP describes Nvidias devoted crypto mining GPUs, which strip away the video ports miners do not require since they arent driving graphics to a screen, making them more lucrative for Nvidia.
Just Asus has confessed to higher GPU prices up until now.
As far as whether Trumps taxes may affect the cost of graphics cards, Nvidia isnt saying much– but AMD CEO Lisa Su claims the company is attempting its finest to keep rates down. Heres a quote transcribed by AnandTech:.
We knew about the expiration of some tariff policies, and in advance worked towards a more flexible supply chain as it relates to AMD. Usually when we have GPU launches, our own top quality cards are readily available initially but then fade away for our partners to select up. This time around were not phasing out our RX 6000 series, enabling us to sell direct to consumers as low as possible.
That sounds excellent, but its still fairly noncommittal– and seems like a step back from what AMD told Hardware Unboxed in November, about how partners should be able to sell the RX 6800 XT at its original $649 MSRP within eight weeks.
During their back-to-back CES 2021 keynotes today, AMD applauded how its new graphics cards gave the company “management at the high-end” and kept in mind that “numerous players are thrilled about the Radeon RX 6000 series,” while Nvidia acknowledged that “these items have been difficult to find, and we desire to thank you for your persistence as we continue to work hard to capture up.”.
Its going to be a wait, and you shouldnt be shocked if Nvidias just-announced $329 GeForce RTX 3060 is hell to purchase, much like its predecessors. Like numerous have asked: why cant we just purchase one and they deliver it when its all set?

Nvidias brand-new RTX 3080, 3070, 3060 Ti and 3090 and the AMD RX 6800 and 6800 XT are all incredibly hard to find, offering out immediately whenever they appear, due to an incredible level of demand that makes these GPUs worth many numerous dollars more than MSRP. A Trump tax and rising cryptocurrency prices might will make them a lot more costly, too. Lots of older graphics cards are sold out online.
This week, Nvidia and AMD lastly have some updates– and its bittersweet news.
On the plus side, AMD tells The Verge it expects to sell more of its own reference design RX 6800, 6800 XT and RX 6900 XT cards on its own website in the very first quarter of 2021 at their price tag, which must suggest $579, $649 and $999 instead of inflated ones. AMD is only committing to make them offered “to as many players as possible,” which may not reassure purchasers who felt AMD had a paper launch to begin with.
Nvidia, meanwhile, is now saying that products of its GPUs to both partners and consumers “will likely remain lean through Q1,” and were not even talking about the first quarter of the year– Nvidias fiscal Q1 doesnt end until late April. Thats a very long wait.

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